“Run Raiser”: Raise Charitable Dollars While Training and Racing!

Making a Difference

By Stefani Jackenthal

Marathon season is upon us, and now you can transform those endless training and race miles into dollars and awareness for charity with Not just for marathoners, it’s a modern day run/walkathon of sorts for athletes of all levels, where friends, family and colleagues can pledge dollars (or cents) per mile logged running – or walking, hiking and soon cycling – and then monitors progress on

A first-of-its-kind social fundraising platform, allows individual athletes (and small-to-mid-size charities) to custom craft “virtual charity sport events” for their favorite cause during a set amount of miles or period of time – for a week, month or beyond. Miles are recorded on a Garmin, app, or manually entered on

“We wanted to create a means for athletes to raise money for charity thru their daily fitness routines and races, while inspiring others to become active.” Says Drew Izzo, CEO of

Here’s how it works: Lets say you decide to raise money for a charity by running 100 miles in the two months leading up a 10K running race. Your running goal and charity will appear on your “virtual charity home page,” which is created upon registering on for free. Next, ask family, friends and colleagues to pledge dollar (or cents) to support your goal. Then get running and raising charitable dollars. Easy as that!


Raise money for your cause while improving your fitness.

This month, launched its biggest effort yet, hosting’s S1x fundraiser for prostate cancer during the month of September, Prostate Cancer Awareness Month.

Those not keen on starting their own “virtual charity sports event” can join Teamwinter S1X to raise money for prostate cancer. Register at Registration is $40 for Teamwinter S1X and participants receive over $150 in swag from event sponsors.

Stefani Jackenthal is a former All American triathlete and nationally ranked road bicycle racer turned international ultra runner. She is an adventure travel & wine journalist for print, web, TV and radio. Stefani has contributed to The New York Times, Runner’s World, Outside, The Huffington Post, Shape, Women’s Health, Fitness, Prevention, Marie Claire, Conde’ Nast Traveler, amongst others.

Last modified: September 30, 2013

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